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Each of the respective marketing entities and product divisions Subaru, Toyota, and Scion, do have their own direction in where, and what they want, and need to be doing, to appeal to the general mass for the creation of massive demands and healthy future of the product.
However, for a car this deeply intrinsic in nature and design, I think the ultimate marketing will come from us.
Yes, we are the ones who will be the most influential on this car, and to assure the future of long product life-cycle.
Therefore, I don't think we can postulate and infer casually, and act more in appreciation, excitement, and gratification, that such awesome creation has been put forth to consumers, and that we need to embrace it and breathe a life into the BRZ/FRS/86 to gather, share, and enjoy it...and influence those who do not understand the deep passion and design goals about this automobile.
It's really, nothing like anything we've come to see in the recent past. It is a car they catered pin-point to driving enthusiasts. As such, I am sure each of the three entities in product marketing are all just as curious to see what we DO with it, and how we ENJOY it, and how we spend out lives WITH it, perhaps more than themselves knowing what they should do with us. So show them, thrill them, involve them, and dictate to them how much you love the FT86 siblings.
It's OUR TURN to pour the passion!
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