Quote:
Originally Posted by TuxedoCartman
No, they don't.
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From my brief experience in sales, many people seem to care more about getting "a good deal" than they care about getting the best product that's priced right to begin with. I can't tell you how many people I lose because a nearby dealer is out knocking $5,000 off MSRP while I calmly explain to them that we only have 6% mark-up in our cars, and that our manufacturer doesn't offer "hold-back" money, so if we sell a car for cash at invoice, we make zero money. Or when I explain to them that a comparable vehicle with the same features costs $7,000 more than our product, and our product is superior. It's all about "what can you do for me", "what's the best price", blah blah bullshit. I even show people the invoice and they still make a point to offer me thousands of dollars below. They say consumers are more informed these days than ever before, and yet most people still just don't seem to get it.
Again, I still wish the manufacturer would set the price, and people would pay it, and dealers would be fair about trade-in values and not try to take advantage of people with useless products like undercoating. Or better still, dealers would sell cars at invoice for zero profit, and make up for it in the service department where your wallet is really getting hurt
My viewpoint may be a little skewed as I work in highline sales and my sales staff is very friendly, helpful, and for the most part, honest. My finance manager is a crook, but most of our customers are smart enough to not buy into his B.S. When he's gone we'll be a much better place. And I know the dealership model is flawed. I just don't see any immediate solution that will get the old dogs to learn new tricks.