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I seem to get into a conversation on this topic about once a year. People who get passionate about it are car enthusiasts who do truely seem to know what they want, they know a lot about what they want, and they don't buy spontaneously. Most of Americans are not this way. These people benefit from a good sales person. (I'm not arguing that all are good, or in mass production manufactures even a high percentage of them are good) If the sales person-less or mail order or manufacture owned / no haggle dealerships worked, or were more profitable than the current model, they would exist. Carmax didn't take over the world. Neither did Saturn (who started as manufacture owned showrooms). Most buyers are not like people on this forum. They don't know what they want, need someone to tell them, and honestly, buy when they receive some sort of pressure.
There is a fine line between applying pressure and being dishonest. I in no way endorse lying or the funny math that used to go on in finance departments. But a good sales person can help a person understand what their needs are, define their buying criteria, and then help close a deal. IMO, people instinctively want a deal. If one price, take it or leave it worked, that would be the way dealerships worked.
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