It's not too bad but the Subaru promos seem to be a lot better at invoking emotion. Like the one where the guy just takes his time driving around and forgets his worries. No words need be said with this car. It's all about the feels. :P
[ame="https://www.youtube.com/watch?v=I58ZSqwFlWw"][SUBARU] 2013MY SUBARU BRZ Promotional Video "Out to drive" - YouTube[/ame]
And the Japanese one where the father and son fight but sort of make up over the car. That one kind of hit home for me.
[ame="https://www.youtube.com/watch?v=QjWaz4M4qy8"]SUBARU ™šCM 遺伝*‚ƒƒƒˆƒ•‚ƒƒ*‡€€SUBARU Short Film " -DNA- Your Story With" - YouTube[/ame]
But this Scion ad just seems to play off one very simplistic emotion: envy. The other dude seems surprised when he sees him in the car, asks him about it and is impressed by it. Making people jealous/envious of me and/or my car is not really my goal. Especially when it's other guys.
