Quote:
Originally Posted by AshWilliams
Why won't you sell the BRZ for 500 under invoice?
Subaru, your manager, some nebulous entity won't "let" you sell your car for a reasonable price? Or you realized you can make more on a single BRZ than a handful of Outbacks because dumb/rich people WILL pay what they believe is a reasonable markup?
For a while I was in charge for fleet purchases for a small real estate company, so I've dealt with just about every kind of dealer out there. I don't like to see motive, but someone trawling message boards of a car that is in VERY limited supply and offering "an honest deal and friendly service..."
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What you just said really doesn't make sense, but here goes....I'll respond to you one more time to clear the air.
You never did say what you do now, but let's take your real estate experience.
You dealt with the public and worked long hours....even weekends.
(did you ever have someone have you wait around to never show up, or show up hours late?)
Houses, like cars, are one of the only retail purchases in the market people negotiate a price on.....nothing else we buy is like this.
Normally, you see something you want, you find out where to get it, and you pay the price that's asked.
A good deal is only a good deal in the eye of the beholder.
Some of my most satisfied customers are the ones that appreciate good customer service and actually gave me a little gross on the deal...after all, the dealership isn't a non-profit and I have bills to pay like everyone else.
On the other hand, a lot of people that come in and drive hundreds of miles and spend countless hours on the internet are the most skeptical and hardest people to satisfy.
You can do everything perfectly and they'll still trash you on your CSI (customer satisfaction score)
Profit is not a dirty word
Businesses exist to make this word called profit, and even before this came to be, people traded livestock and services for things they needed.
You do the same doing whatever it is you do to get a paycheck.....and perpetuate this further by buying things you need and want as a result.
SO, For the same reason that a dealer will drop their pants on any given model because of the herd mentality (Deep discounts) is the same reason they all take advantage of the market when a car is high in demand and short in supply....it's economics 101.
MOST dealers are marking the BRZ up over MSRP....this is a fact.
If you want to wait a year or two and buy one for invoice or under you can do that too.
That's why you pay $8 for a 12-16 oz beer at a game or concert or more for gas around toll roads and tourist traps.
Supply and demand.
The BRZ on my lot only has $1168 mark-up from invoice to MSRP anyways....
Nobody is getting rich off car sales...
Do you think this is an unfair mark-up for a big ticket item?
So based on that I get 25% of the mark-up ($292) and taxed at @ 30% I see about $100 from the deal......which is about twice the amount I make on a Mini
(a car sold at or under invoice with no profit to me outside of what the dealer gets)
There are a lot of products out there that have 500% plus mark-up and people don't bat an eye at paying it because it's not the norm to beat up your jeweler for example?
Last but not least, I'm on these boards for the same reason I presume you are.... (not to be a troll) Because I like cars....I just happen to make my living off of them too.