Thread: Dealers
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Old 05-23-2012, 11:15 AM   #36
chris@wagnersubaru
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Join Date: Mar 2012
Drives: Fozzie XT, 02/04' Mini S', 57' Bug
Location: Dayton, OH
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Quote:
Originally Posted by Prava View Post
Dude, when I ordered my FR-S, I only wrote them a check for $500. They're just holding on to it and not gonna cash it. When the car gets here, I'll just write him a new check with the whole amount that I'll put down. That whole thing about it being non-refundable is wrong imo.
That's what we do....pretty simple.

I try to treat everyone with equal respect and don't judge or pre-qualify.

BUT it must be said, since the subject is being covered in this thread:

Even though I'm a professional and have been in the business many years and keep up on my knowledge, a lot of people come in with a chip on their shoulder.

A lot of people are very mis-informed as to what they can get a vehicle for via Edmunds and other sites that don't have their facts straight.

A lot of people have dealt with some shady salesmen and dealerships and treat me like a piece of shit.



How many times have you heard someone say "They went to a lot to test drive XXX Hot car out at the moment with no intentions to buy, but wanted to rag it out for the fun of it....waste a little time"?


Or about how they wore out the salesman to the last penny?


It does get a little old when you have something like a Vette, WRX, or GTO on the used lot and every Tom, ****, and Harry comes in and wants to do exactly that....rag the piss out of it and waste your time when you could be doing something more constructive.

Sometimes you get three people on said car in one day.....or say at least five a week.

Once in awhile I eat my words, but being in the business for 15 years you tend to have a good idea of what buyers and trends are like.

The objective of a customer buying a car is to get it for the least amount of money as possible, and it's our job to make as much as we can on the deal.

They also want retail for trade. This is often the only way a dealer can make money on a deal.

With dealers trying to one-up each other, often they'll dip into "Holdback" money....money that's buried into the car that's not supposed to be negotiable.....and used to not be.

This helps the dealer owner advertise, keep the lights on, and pay the staff.

I know most buyers are not sympathetic to this and could care less if we make anything or go out of business.


So we have to "Whore out" the new car because competition is so fierce, and the trade is a clapped out POS that smells like smoke and dogs, but the customer owes 4 grand more than what it's worth, blah blah blah....

Anyways....

Sometimes I love this business and sometimes I hate it.

Gotta take the good with the bad, and I can't see myself doing anything else.

My cars were just rated # 1 by Consumer Reports.

Every car we offer is a top safety pick according to IIHS.

We have the best resale value in the entire automobile industry.
(So someone could actually *Gasp* pay the MSRP Manufacturers Suggested Retail Price and still sell it for a profit anytime after the first year of ownership, the most depreciation heavy year for any car)


We also have one of the best warranties out there....we take care of all wear and tear items for the first 3 years 36k miles.

All the customer has to do is put gas in it and change the oil a couple of times, as we cover EVERYTHING bumper to bumper....Wiper blades, bulbs, Brakes, Batteries, etc...no questions.


Despite all this, my car is only worth $500 under invoice to you, and your rental car trade is worth a mint? Hmmm.....

Last edited by chris@wagnersubaru; 05-23-2012 at 11:46 AM.
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