Quote:
Originally Posted by gramicci101
The halo effect is where people have a generally positive impression about a company's products based on one superior product. If I was shopping for a Cobalt/Focus/Dart-level vehicle, the fact that those companies also make sports cars and muscle cars would have no bearing on my decision. A Hellcat having 700 hp doesn't make me think that the Dart will be a better car.
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That is because you are a "car guy"!
I bought my FRS because Orange!