Quote:
Originally Posted by OnkelC
Wrong way of thought: the halo effect is for attracting the watchers, not for the sun. iE people who stand in the showroom admiring the Corvette/Mustang/Charger but have to shop for a small compact or family van.
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The halo effect is where people have a generally positive impression about a company's products based on one superior product. If I was shopping for a Cobalt/Focus/Dart-level vehicle, the fact that those companies also make sports cars and muscle cars would have no bearing on my decision. A Hellcat having 700 hp doesn't make me think that the Dart will be a better car.
Quote:
Originally Posted by Tcoat
My mother and all her NASCAR cronies have based their car purchases upon what ever make their favorite at that point was driving. Many of them even buy the same model 'cuz "it is the exact same car that Billy Bob Redneckinski drives so it's gotta be the best".
They don't have to actually use the tech they develop it is just the fact that it exists that attracts the "normal" person.
We "car guys" make the mistake of thinking that all car buyers need or even want to know what we do. For about 99.8% of the car buyers that is just not the case.
My daughter in law just said this weekend she is trading her 4 year old, fully loaded Matrix for a new Mitsu Mirage. When I asked her why her response was simply "they make purple".
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That's what I said: sheep. I saw the same thing when I lived around the Dover Speedway. Those people just couldn't understand that their Malibu and a NASCAR "Malibu" were not the same thing. They drove like it, too.