Quote:
Originally Posted by Dadhawk
I think the difference is the conversation brought in the Camaro and Mustang, neither of which are sports cars and both are intended for profitable sale. Maybe at the very top end there is some loss-leading going on there.
I think its debatable that the Corvette qualifies in the loss-leader category either. They obviously build it in quantity where they expect it to make money. Maybe 50 years ago, but not now. GM doesn't seem interested in going after that type of market presence.
The new Ford GT is an example of what I would consider a Halo/Loss Leader car, similar to the halo cars from Toyota/Nissan/etc.
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Agreed and was going to say something along that line. When talking about Mustangs or Camaros they should be broken out into two totally separate categories. There is the run of the mill two door coupe and then the much different in pretty much everything but basic body style sports versions. The sports versions may bring in the bodies but it is the two door coupes that sell many more units and make the money.