Quote:
Originally Posted by Tcoat
This, this and this.
Unless your core business is RWD sports cars (Porsche, Lambo, Ferrari, etc) you do not build them expecting a profit. You build them to get people talking about your brand.
Close thread all done!
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I think the difference is the conversation brought in the Camaro and Mustang, neither of which are sports cars and both are intended for profitable sale. Maybe at the very top end there is some loss-leading going on there.
I think its debatable that the Corvette qualifies in the loss-leader category either. They obviously build it in quantity where they expect it to make money. Maybe 50 years ago, but not now. GM doesn't seem interested in going after that type of market presence.
The new Ford GT is an example of what I would consider a Halo/Loss Leader car, similar to the halo cars from Toyota/Nissan/etc.