Quote:
Originally Posted by rice_classic
But, nonetheless... None of this means anything when discussing the principle of a "loss leader" in a thread titled: has the affordable RWD sports car become a money loser...over the last 60 years is that most affordable RWD sports cars were mostly intended to be loss-leaders.
.
|
This, this and this.
Unless your core business is RWD sports cars (Porsche, Lambo, Ferrari, etc) you do not build them expecting a profit. You build them to get people talking about your brand.
Close thread all done!