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Rationally, Scion branding serves a small Scion enthusiast market. Toyota branding has a chance to bring back Toyota enthusiasts that have moved over to other brands or hung on to old Toyota performance products, like myself. Especially ones that are actively turned off by the Scion enthusiast community. Also like myself. If the FT/R-86/S fails to impress (God forbid) I will be probably looking towards a 370Z, pending the payment difference.
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Because titanium. |