Thread: Dealers
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Old 05-21-2012, 02:18 PM   #22
Turbowned
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Quote:
Originally Posted by DP View Post
Hello,

Thanks for the meaningful info. The dealer in question is in an area with 1 million people and is a very heavy advertiser and is located on a major intersate. So I "assume" he moves a reasonable # of cars.

I was pretty sure they knew what was coming in and when, that is why I was so pissed off. This dealer or at least the floor help seem to work on a "money today" sales model and I doubt that a salesman gets anything on a deposit until the sale is completed.

Given the turnover rate in cars salesman, most of them probably don't figure they will be at that dealership in 4-6 weeks, so why screw with a customer that they will never benefit from...or so it seems.

DP

To a certain extent you're right, and most salespeople not only don't stick around long but aren't trained on customer retention. I'll admit, even I get lazy about calling some people back after their first visit if I don't think they're genuinely interested. I do my best, but if I don't have a strong feeling it can be hard to motivate me. And I don't get 2-3 customer opportunities a day, so I really need to maximize my 3-5 opportunities I get in a week. In your case though, someone should have been ready to find you all the information possible, because in a month's time they could be not only getting a nice commission from your sale, but establishing a good customer-dealer relationship which could result in referral business and/or repeat business!
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