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Another thing to consider with the FRS and BRZ, the ability to build brand loyalty and a customer base. You have a target audience in their late 20s and early 30s who love sports cars. Five or 10 years down the road when they go looking for that family sedan where are they going to look? They going to first go look at a subaru or a toyota. Then another 10 years down the road maybe they go look at a Lexus or get back into buying sports cars.
The data on pony cars would be little easier to find I imagine since the Mustang has been around forever. It would interesting to see how many young mustang owners go on to buy a Ford SUV or Sedan later in life.
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