Reactions for me have been mixed like most folks.
There are a lot of folks that don't give it a second glance, but that's normal. Not everybody cares about cars. Heck that's the demographic that's kept Toyota in business in recent years, right?
I usually get a question or two in a parking lot if there's a lot of in/out traffic (like a convenience store). I've definitely gotten a lot of thumbs up from the import enthusiast crowds.
Most folks can't believe its as inexpensive as it is, when we talk. I've only met two people who even knew about the car, but that's no surprise since you would have to be an enthusiast to know about it at this point.
I definitely get the "boy in the backseat" dreamy stare when I pass someone who has a kid looking out the window.
I've also gotten a few "who are you kidding, Pops" stares since I'm in that age bracket.