Quote:
Originally Posted by stevesnj
I think Scion needs to increase their demographic to 21-50 year old drivers.  |
Salesperson I got mine from said that when they received their training on the FRS they were told outright that the
two target demographics for the car were the young student/entry level professional and the "older empty nester" with some disposable income for a toy.
The cross section we here really supports those targets as being met since (with a few rare exceptions) we see exactly those two groups well represented. Don't see a whole pile of guys with older kids and a lot of the members that have traded in started their story with "well the wife is having another baby and...".