Quote:
Originally Posted by Lo
Quick thought : I've never really been able to understand that argument [brand association/pride in the heritage]. Obviously, I don't feel the need to associate to a brand's image. I do value a brand's product if they are known to make quality products, no matter under which banner. I just feel that wether it's a Lexus, Toyota or Scion, they come from "the same plant" (trying to think of a witty metaphore or expression... none come to mind  )
I do respect this argument, and I think it's only now that I read it the way you wrote it that I can say that I do. I previously thought it sounded ridiculous to have pride in a badge as I would try comparing that argument to someone having pride in wearing Banana Republic instead of Gap. It's not so much that you prefer Banana Republic over Gap, but that you've been accustomed to it (flame me if you want over this ridiculous example  . Probably the worst example possible...).
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This might be the most confusing response I've ever read lol.
I'm glad we can agree though... or do we? Still not sure
Let me put it this way: I like wearing Nike shoes. I've always liked Nike shoes for their good looks, durability and brand image (aside from that whole child sweat shop fiasco, a.k.a. "unintended acceleration" for Toyota). Sure, I've worn other shoes and they were OK, but when looking for a new pair of shoes that I know I will enjoy, I start with the Nike section.
I steer clear of the Skechers section entirely. They just don't appeal to me and I don't feel like I fall into their target demographic.
If Nike bought Skechers and made a badass shoe with the Skechers logo to try and pump up the brand, I'd just cut the Skechers logo off and sew on a Nike check haha