Quote:
Originally Posted by Koa
 
Well, I think a huge portion of the Aussie>Subaru misassociation is because of their outback line and how they focused a bit of their marketing efforts on being 'out there' in the bush.
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Haha, I remember the commercials with Crocodile Dundee and thought that Subaru was an Australian car maker because of it. That was back when I didn't know car companies aside from Toyota and Honda (slight exageration).
Quote:
Originally Posted by ImBatman
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Being a huge fan of Toyota and coming from a family that has owned Tundras, 4Runners, Solaras ( ) and a few Lexus SUVs, I wanted to stick with the brand when looking for a cool commuter car. I HATED the fact that the car came with the Scion name. I don't consider myself part of their target demographic at all, but I still really wanted a fun-to-drive, sexy-as-hell sports car from Toyota to get me to and from work with decent MPG's so I bit the bullet, bought the FRS and popped off those Scion badges as soon as humanly possible (except for that pesky boot image splash screen on the HU).
[...] I'm more proud of the fact that its heritage is part Toyota, so those are the badges that I choose to display. At the end of the day, it doesn't come down to insecurity, just personal preference.
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Quick thought : I've never really been able to understand that argument [brand association/pride in the heritage]. Obviously, I don't feel the need to associate to a brand's image. I do value a brand's product if they are known to make quality products, no matter under which banner. I just feel that wether it's a Lexus, Toyota or Scion, they come from "the same plant" (trying to think of a witty metaphore or expression... none come to mind

)
I do respect this argument, and I think it's only now that I read it the way you wrote it that I can say that I do. I previously thought it sounded ridiculous to have pride in a badge as I would try comparing that argument to someone having pride in wearing Banana Republic instead of Gap. It's not so much that you prefer Banana Republic over Gap, but that you've been accustomed to it (flame me if you want over this ridiculous example

. Probably the worst example possible...).
In terms of beauty in the badge's logo itself, I never really found ANY of them appealing (wether it be Scion, Toyota, Ford, Acura, BMW, Porsche, Ferrari or Lamborghini to name a few. I might like Cadillac & Aston Martin... but that's just me...). It's either a "bland" or unappealing badge to me (that Kia "K" badge anyone?

). I guess that must be the biggest thing that I find "weird" when reading a post coming from someone who enjoys the Toyota badge.
Personnally, the only thing I would want to do in the "badging" department is unbadging any name. I find it unaesthetical (probably mispelt that) to have a name on a car's rear end. Throw's the symetry off, plus I find that if you don't know what that car is, I'll leave you in the mystery (unless you politely come and ask me and we can strike up a conversation, help each other have a good day

). If you know what it is, you don't need some silly name (FR-why the hyphen-S) to remind you. Only exception would be if the car has many trim levels with varying mechanics (first example that comes to mind for me is the last gen of celica that had GT and GT-S trims, both with different engines and transmissions).
As always, at the end of the day. To each their own. It's your car. Not mine. I'm still rocking my pre-millenial Saturn and its unrusted ass