In N.A. the car is a Scion, end of story.
I didn't rebadge because as @
danthedirt once said about it, if you get lemons, make lemonade.
The problems with the moniker and the need for brand association all come from inside oneself. I reasoned it is better to just deal with that.
Maybe I can play a very minor part of the re-building of the Scion make into something positive. The car is tits, no doubt about that. Really though, it's not like "Toyota" or "Subaru" excite people anyhow.