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a lot of places will sponsor you for parts in exchange for money.
But seriously though, it tough...very tough actually. And since there are about a billion of our cars out, and its been several years, companies aren't too desperate to get their hands on a car to prototype new parts-because tons of stuff has been made already. They still exist, but they're harder and harder to find.
If you don't already have connections in the industry, you're gonna have to turn your car into a show car, and THEN you can approach companies about sponsorship...its easier after you've built a car, because then you can show companies what you can do/following you have etc.
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