Quote:
Originally Posted by rice_classic
The number of people at Mazda that are affected by poor business decisions and constant pursuit of chasing a tech that didn't fit in a changed world: 100% (aka, the majority).
Mazda damn near didn't exist today. They were teetering on the brink not too long ago. The rotary isn't solely at fault but it was a big loss for a long time and it is my opinion that it took them too long to let go. If the rotary is the right answer to this ICE-supported electric car from an engineering standing point then run with it. But if there's a better option that they table so that they can play with their rotors again, just because, then that would be a terrible business decision.
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Sheesh such violent hatred for a project that millions of people have enjoyed. It's not like their whole lineup has sucked, for several years the ONLY Mazda worth having was an RX (can you honestly name another Mazda vehicle produced in 1983 you would or even could enjoy today?)
By your own admittance the rotary is not the sole source of their woes, they're still struggling with reliability on their CUV's and some of their most unreliable cars have been piston engined.
http://oppositelock.jalopnik.com/lon...89939/+pgeorge
The only way Mazda will get my cash in their pockets is if they offer a rotary again, consequences be damned, me me me me me me. I'll happily buy a used Mazda piston engine in a car that's reliable (Mazda3, Miata) but only something truly exceptional and interesting will see me buying a new vehicle again.
Sure, they could chase Camry sales figures, how's that working out for VAG?
Their Camry challenger has received every accolade in it's class and yet the Mazda6 sales are flagging.
Good business men don't charge a fortified hill, see Subaru. Nobody cared about AWD until they threw their advertising dollars into it. Mazda needs to embody zoom zoom, Mazda needs a rotary.
