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@ One day
No, they don't want to see the division brand fail, but I also doubt it's the right decision for Toyota. Most people don't buy cars because it only does good job( handling, performance and sh*t), but also the brand image. Like in the US, most people buy American cars, it's not because they are more reliable than Japanese cars, but because they're American. Same thing happen in Europe. It's brand image that convinces people.
Why people still buy Toyota even though there were recall issue within Toyota? Simple. They trust the brand image that Toyota has built since it started, and the reliable cars the brand used to build.
Speak of Gen Coupe, the car does sell well if you look at the sale compare to Mustang V6 and the Z. It also lost in MT comparison because of lacking in performance and handling compares to the Z and Stang V6.
Last of all, I don't hate the brand that much, but I don't see what would benefit them to put FT-86 in Scion brand. They will justify the price for Scion buyer which will make the car cheaper. Yen hurts Japanese automakers so much, so what they need is to maximize the revenue. Making FT-86 a Toyota will help them to maximize the profit due to less add-on and more trim level. Enthusiasts can get bare bone or performance version, and ladies and gentlemen can get more luxurious and top less version.
@ whoever said soccer mom may get FT-86 if it's a Toyota? I don't think so. Middle class people who has family need a big space car, SUV or mini-van, and this world is full of middle class people.
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