|
@ oneday: I have a few questions for you.
Why does Scion come to existence?
Who are Scion's sale targets?
How much is bargain for most Scion customer?
What is demographic age of FT-86?
How much will the FT-86 cost?(you can use either business strategy lens or logical lens)
Why does Toyota come to existence 50years ago?
and Why Toyota's boss, Mr Toyoda, said he want to bring sport to the brand when he give up the only sport car to Scion? Is this business strategy or a lie?
Note: you can check the press in Toyota USA website, Toyoda said he wanted to bring sport image to Toyota.
I know I'm still undergraduate student in business management major, and I'm too young for these kind of stuff. More or less, I still understand what kind of business would make sense to a company. Some people say Toyota wants to save Scion. Yeah. It makes sense because losing a brand means losing a lot of money, but Scion would have been closed the door long time ago if it has not done good job. If they really make FT-86 a Scion, they are too childish to be hired by Toyota.
|