Quote:
Originally Posted by MikeM7
It's true, there is a negative stigma in US. I specifically bought a BRZ just so I wouldn't have to say "Scion" when people asked what kind of car it was.
If memory serves, they entered the market shortly after the original fast and furious and targeted high school kids that wanted to customize their cars but didn't have tons of money. They never made anything particularly cool or remotely fast though, so their reputation suffered. They were thought of as "wannabe street racer" cars when I was in high school. For me, this cheesy ass commercial was all it took to turn me off. This left a bad taste in my mouth that still lingers.
Not hating on the FRS at all, I almost bought one at a great deal but it turned out to be an automatic. Just confirming that from my experience, there is a negative stigma here.
Edit: Yep, Fast and Furious 1 released 2001, Scion founded 2002. |
I don't think that negative 'stigma' is widely held. Scion makes solid vehicles that are affordable and pretty interesting. And the whole brand is predicated on having a base car that is very modifiable (but admittingly most of the modifications are cosmetic). That was the angle Toyota had with the brand from day 1 (buy our car and you will be able to mod the crap out of it easily because that's what they are designed for). I think a lot of people appreciate that. I know I do.