Quote:
Originally Posted by tennisfreak
Can some of you not understand that our car truly is a niche car and when practically compared to other cars, in same price range and/or class, has some negatives the mass market will not accept?
Now Toyota and Subaru need to ask "What does this car need to make people want it?". A lot of reviews have already given them a pretty damn good idea. Freaking Japanese are stubborn, though.
So they either built the car with a one and done in mind or are too stubborn to accept the cars shortcomings and fix it. Dont try to tell people what they want, build them what they ask for.
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Yep it is that time again!
Just going to keep this and drop it every time that sort of statement comes out!
Tada:
“We visited with car enthusiasts in Japan, America and Europe. The feedback we received was almost always the same.
They said there are a lot of sports cars with high horsepower that are very fast, but these are not the sports cars that they want to have. They want small compact cars that are controllable, that they can tune themselves. However, that kind of sports car is not on the market. Therefore, these sports car enthusiasts are forced to continue to use older cars from a long time ago, because there is no new alterative on the market.”
“We also went to competitors and asked them: “Why do you focus on fast cars?” The response almost always was: ‘Actually, we really don’t want to develop these kinds of cars. But once we bring a plan to develop that car to our board, the first question the directors of the company would ask is: How much faster is that car compared to what the competition has? How many seconds faster around the Nürburgring? What about the acceleration?
These questions always come up because numerical performance is the easiest to understand.
It is impossible to develop a sports car that appeals to everybody. If you try to please everybody, the car would be half-baked for everybody, and not particularly good for anybody. This car is not developed by a committee, or by consensus.”
“When we first presented this idea to our advertising people, they were drastically opposed to this idea.
They complained that the car doesn’t have a particularly fast time on the circuit, it does not use any new technology. They also could not think of a catchy headline for the catalogue.”