[paulca]

I used to work for a company that sold (or practically gave away) software at a loss because it was Niche and Unique. They stood by it, not because it made them a lot of money directly, but because it differentiated them from the 20-30 other companies in the market. They had something interesting to talk about.

I think Toyota just wanted to remind people that they do make some really nice driver focused, but not OTT supercar sports cars for the enthusiast. Supra, MR2, Celica GT4, GT2000, etc. Especially when with ZZZZzzzzzz hybrids and training-coffin-on-wheels Yaris the average age of a Toyota owner in recent years must be over 50! The GT86/Sion FRs et. al. should lower that average age nicely.