Quote:
Originally Posted by xuimod
Strong Yen might have something to do with it. Mid 2011 to Mid 2012 was a strong Yen period (Japanese export relatively expensive). After about mid-October 2012 (which would be about same time 2013 model year started to show up), the Yen started to get weaker and weaker. Moved from about 80 Yen/dollar to about 120 Yen/dollar we see today.
http://www.xe.com/currencycharts/?fr...to=JPY&view=5Y
So if Yen stays weak or gets weaker, we may see a modest price cut, especially if the Twin makes it to a complete refresh. Although I doubt it. My guess is prices won't move if Yen stays over 110 Yen/dollar. |
You would think, except Toyota spreads changes in currency valuation across the entire product line. Currency stability was a large part of their decision matrix when considering US production over the objections of JDM employees that resulted in huge domestic protests.
Now, a vast majority of North American sold vehicles are also produced here and immune from currency fluctuations. Good thing even though auto prices in general outpace CPI inflation although that's been manipulated to artificially depress actual CPI and so cut COLA's linked to government programs.
Most of their pricing matrix depends on the competition, desired market penetration, estimated market growth (or shrinkage), materials, labor and time in the planned product cycle. The only exception I recall was the last Supra that had a massive price cut during the final year of importation here when Toyota and others threw in the towel on the segment, but don't think we'll see that with FR-S.