[Deslock]

Originally Posted by huma

Initially, they wanted this vehicle to start out in the low 20's and that's what got a lot of people excited. 200 hp, rwd, toyobaru quality, good styling, sold! Instead they end up in the $25k to $30k range.

For what you get, I don't really think this car will be as popular as most of us think it will be. I think that by the end of the year, dealerships will be selling this vehicle under invoice...and that's probably when I might bite. What I really want is 240-260 hp, better suspension, aka sti version for low 30's and I'll bite. Otoh, for low to mid 30's...you can purchase a wrx sti that's bigger, faster, just not as fun to drive.

Basically, after the initial hype/demand, I think sales will stagger because toyobaru priced this vehicle too high. What do you guys think? Do you think they can sustain a high demand at this price?

Search and you'll find lots of posts about this. For instance:

Originally Posted by Deslock

Rumor timeline:

• 2007: $17-18k for 120 hp 1.5L RWD.
• 2009: 2.0L RWD concept introduced with a target from "around $20k" to "low $20,000s". Power unknown (rumors put it at 157, 180, or 200 HP).
• 2011: 200 HP 2.0L RWD starting at low $20,000s to $25k.

Given that the Si is $22k, there was no way a lighter, RWD, 200 HP FT86 was going to be less than $23k. Its starting price of $24k is only ~4% more than that.

IMO, the starting price is reasonable, especially given the yen's strength. But I won't be surprised if it's selling for invoice by the end of the year.