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Refresh!
Who cares if the sales slide the only thing that matters is that they still continue to sell it. Mazda never gave up on the Miata and those sales have been dismal for years but it maintains an image, the car is marketing. Having the FRS sitting on the lot, having it available is marketing. What I'm trying to say is that it's impact is greater than just the ROI of it's sales. Its existence can facilitate a levity in the sales of the brand.
However, I don't know how to quantify that.
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SCCA T4 - FRS
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