Quote:
Originally Posted by gzpermadi
I believe Toyota already predicted this. 86 is just a symbol car that they put in big poster in dealers so the majority of buyer will feel sporty when coming there to buy the Corolla. Brand association.
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Right on...this is exactly what they planned. They make so much more money off of the Camry & Corolla & other bland cars that they pretty much used the funds of the 86 development as big marketing move that benefits enthusiasts. If people think Toyota is "losing" money they obviously don't know how rich & powerful they are.