Quote:
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Why Scion FR-S Sales Have Plunged: The Life and Times of an Ultra-Niche Product
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That title says it all. It's just typical of a niche product. I would find it odd if sales didn't decline by year 3.
More interesting to me is the media's fixation on the FR-S/BRZ. There were a lot of cars with significantly worse sales than the Twins, like the 370z, S2000, RX8, NC Miata, etc. Why the focus on the Twins?