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I'm in a similar situation (having just bought my BRZ) and here's my opinions so far:
tldr; I'd only consider the bolded stuff, but YMMV.
1. Exhaust: I'm content with the stock one, since 2015 came with bigger tips and I don't want a loud exhaust. There's really no other point to an aftermarket exhaust on these twins unless their boosted, you want more noise, or you want bigger tips.
2. Intake: I was going to just get a drop-in filter until I saw the SuperTek intake kit. $90 for new intake + filter + sound tube delete.
3. OFT or any other Tune: I'm gonna avoid this since I think the gains are negligible. And I also want to go FI in a year or so, which means the OFT would be a waste.
4. Interior: Like some others have said, having a Limited trim already sorts out most of the interior for us. I still like the JPM Coachworks stuff though, especially the knee pads and speaker trims since the stock ones aren't actually padded.
5. Exterior: Again, since we have the Limited trim, we dont need aftermarket HIDs or DRLs. So unless you're itching to change the taillights, you're set. I'd consider clear or smoked side markers though.
6. COSMETIC MAINTENANCE! This was a big one for me and the only actual "mods" I've bought so far. Custom fitted car cover for when its in the drive way. Bumper bully for when I park in the city (put it away in the trunk when driving, which people forget to do). Optimum No Rinse for all cleaning needs. 303 Aerospace protectant for the interior. When spring comes around I plan to get a clay bar, Blackfire Crystal Seal and Collinite #915 wax.
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