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I had a pretty good (but hectic and high paced) time last week. I finally got my work done, graduate thesis done, etc so I had time. And I realized it was suddenly the end of the year, so dealers must be feeling a bit more hasty than usual to make a sale right?
So I started with online quotes, dealership sites, cars.com, truecar.com, etc. Got a starting price of 26.8k for a 2015 BRZ Limited and then started calling dealers from there. Ended up talking to three dealers and had them each beating the other's offers.
The next day, I walked into a dealership and put a deposit down for 28.5k out the door, including taxes, dealer fees, DMV fees, etc. The breakdown of the price had the car itself at 25.7k
I did not have similar luck with Scion dealers however... It seems like the FR-S is a lot more in demand, this combined with Scion's true price thing made negotiating any price hard.
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