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Originally Posted by PhantomX
I like how you took a jab of where I'm at. Where are you basing the "captive market" comment on? Just because there's only one Toyota/Scion dealership in these supposedly hazardous roads? Have you been here lately? We have less snow than the lower 48 states at the moment. Based on your "captive market" comment, the logic would than be we really don't need to discount any vehicles at all, yet we do with every vehicle we have that's either not a Scion or is an "old age" Scion. I guess dealerships are inheritly evil and won't need to do nice things to customers without them asking/fighting for it, huh?
Oregon, eh? I know Eugene has lots of Scion/Toyota dealerships with other cities also within reach with Scion/Toyota dealerships. Why did I choose Eugene? Well, because that's where one of our sister dealerships are. Another is in Bend. I have been down there and even visited some of the competition. They all stuck to Pure Pricing, but only "gave in" to discounts when the vehicle became an "old age unit."
At least the rest of what you wrote was fairly accurate. And I think we (along with a lot of people) agree with one thing. The marketing plan and implementation is failing, and it's not because of the product either. |
Inherently evil? Paranoid much?
Nope, not casting aspersions at all, just considering the fact that any dealership with sole metro market access will always be more profitable on a PNVR basis than a multi-point metro market. Kendall is enormously profitable selling fewer units than many other Portland Region multi-point metro stores. It doesn't take a rocket scientist to understand why.
You're right though, I haven't been there since July. No hazardous roads then, just constant sun and bugs! However, in the past I've driven from Anchorage to Fairbanks in December and yes, it required concentration in total darkness. If I were in the market for a new car I wouldn't consider the drive only to arrive at yet another Kendall Scion dealership in a different captive metro market.