Quote:
Originally Posted by Quentin
My understanding is that Pure Price just means that whatever is posted on the "price board" is the price you pay. Your dealer could sell any Scion at $1000 below sticker... as long as they list that model as $1000 below sticker for everyone - on their website, dealer price board, etc.
Unfortunately, most dealers would rather just ask sticker, make bank on the few Scions they sell for sticker, and then ignore Scion the rest of the time. A little bit of business awareness would help them move a lot more FR-Ss. For example, I have 3 Toyota dealers within a half hour of me. If one of them would offer every Scion on their showroom for $500 under sticker as the pure price, they'd get every single Scion sale in this area. Nope, they'd all rather just let the brand rot in a corner of their showroom. Considering how outdated and broken the Scion showroom area is at the dealer where I picked up my FR-S, I don't think anyone is answering to Toyota. I'd be livid if I were part of TMS and saw a dealer obviously not giving a #%$& like this one does.
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You're right to a degree. Pure Price's policy is if you knock $1,000 off MSRP off of one 2015 FR-S in your lot, you knock $1,000 off of MSRP for every 2015 FR-S in your lot. That's one of the stipulations of Pure Pricing. So if there's a $1,000 dealer markup for one, they all get it. But, at the same time, the dealer can do away with the $1,000 off at any time, returning the price to MSRP and vice versa for dealer markup. That also means they're not budging on the price. "What you see is what you get." The only way dealerships can/will hand out discounts is after the vehicle has been on their lot for a good amount of time that Pure Pricing no longer applies.
One thing I've noticed you're claiming is there's "bank" on the Scions. The MSRP to dealer invoice difference is a little over $1,000 at best. They'd be lucky to reach $1,500. I'm sure someone will point out there's dealer holdback. For Scions, there isn't any unfortunately. With Toyotas, at MSRP, there's usually a $2,000-$3,000 dealer invoice difference. Lexus has even more. From a greedy standpoint, yes, Scion doesn't make the dealership much money, so they neglect it to a degree. I've ranted enough in another thread how some sales consultants will even try to steer customers away from Scion because it won't make them as much money as a Toyota, Lexus or used vehicle would, contributing to the statement that Scion is a dying brand. It upsets me, and trust me, Toyota is aware and isn't happy.