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I think this is a great and fair thread. Usually, people are more willing to be vocal about their experience if it was bad.
As an advice, whenever purchasing a vehicle through Scion, there are some factors to consider;
1: Pure Pricing is real. At least most of the time. The only ways Pure Pricing is overcome are either through discount from dealer markup (which not all dealerships have, such as the dealership I work for) or what dealers call an old age unit. An old age unit means the unit/vehicle has been on the lot for far too long and the dealer is now willing to lower their price to just move it off their lot. Now, "too long" to the purchaser can be nothing to the dealer. 90 days seems a long time to us, I'm sure, but not to them, especially for a new vehicle. Now, if the vehicle is 90 days away from being a year old, then there's a good chance the price of the vehicle can be negotiated, if the dealer did not already pro-actively drop the price. So what's your take away from this? Ask how long the vehicle has been on the lot to better gauge if the dealer is willing to negotiate on the price.
2: Assuming the vehicle is considered an old age unit, unless there's dealer markup, Scions have even less wiggle room than Toyotas. As Tcoat says, expecting $5,000 off MSRP is unreasonable and impossible to reach. If you want to have a better gauge on what's a reasonable discount, find out what the dealer markup is and what the MSRP is.
3: In addition to 2, optional equipment (foglights, spoiler, TRD parts, etc) plays a big factor on the amount of discount you can get. If there's less or no optional equipment on the car, expect less wiggle room.
4: It is true that there's a lot of Sales Consultants that don't make it past a year. It could be that the job just wasn't what they expected it to be or it just wasn't a good fit for them. It doesn't necessarily the dealership sucks. It just shows how hard it is of a job. What you should look for is to see how honest the salesman is. If they're new, they'll tell you.
5: Traditional salesmen don't really exist anymore. Technology played a big factor on that. We, as consumers, are more informed more and more every day so by the time we go into a store, we practically already know what we want to get and know about the product. Sales Consultants know this, so, if anything, they'll just do test drives and talk numbers with you at the very least. Now, it doesn't mean they won't answer your questions about the vehicle. Just don't expect them to haggle with you aggressively or chase after you.
6: Every dealership have their own policies, but they also have to comply with Toyota/Subaru's policies as well.
7: A dealership exists to sell vehicles. If they have a chance to sell you a vehicle, they'd do whatever they can to make it happen. If it's a matter of trying to get to the monthly payments you're comfortable with, or whatever unique situation you're going through, they'll do what they can to make the sale happen. Problem solving is a big thing dealerships have to do.
Now, this is from my experience as a Sales Consultant for Toyota/Scion. I don't know if Subaru has Pure Pricing for their BRZ, so yes, it's possible they'll more than likely be willing to give you discounts with their brand new, just was dropped off on the lot vehicles.
On the flip-side, there still are some sales people that are either incompetent or not good with customer service. Those people typically don't last long or are "beat" into shape.
Just my 2 cents on what to expect.
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