Quote:
Originally Posted by DarkSunrise
I guess where you and I differ is, I don't really see a continuing market for this car.
- The people who wanted a cheap, lightweight RWD car pretty much bought one already (or as Tcoat mentioned, any stragglers will go to the used market).
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I think you are materially correct, if there is no significant change in the model. I'm not sure I would agree though that everyone that wants one, bought one. I have 3 sons who all want one, but they can't afford it. There are always people coming in and out of a market but the question is, is that sufficient enough volume to sustain the model. Also, what is the likelihood of previous owners buying a new one. I'd say pretty low unless there is a significant change or refresh. That is true with just about any car, even the best selling ones.
Quote:
Originally Posted by DarkSunrise
From what I've seen, the coupes in the market that stand the test of time and can justify their own development cost are largely tied to some sedan variant, such as the BMW coupes/sedans, Audi, MB, Infiniti, etc. I think that's a big reason why stand-alone sports cars like the RX-7/RX-8, S2000, 240sx, etc. have failed. The only time sports cars are profitable enough as stand-alone platforms are when the company itself is dedicated primarily to making sports cars, e.g., Porsche, Lambo, Ferrari.
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All true. Notice that the "stand-alone" models sell at a significantly higher price and they are also supported by other lines of revenue (branding, licensing of products, etc).