Clickbait sells, this is how they make money and are able to live as writers.
Sure, they sometimes post some pointless crap, but they always have the interesting articles that i never thought I'd give a shit about it. It can get really nerdy and interesting.
http://jalopnik.com/was-this-gm-mini...ive-1665847028
Oppo is a little bit weird, i see a lot of self confessing real life posts on there. Lots of teens trying to get advice on girls. I always say the same shit, fuck bitches and leave. I tend to go in with a sword and shield when going onto Oppo.
Edit: For example, there's 14ish automotive content on the first page out of 6 non relative articles. 3 or 4 of those non relative articles are aviation type, so it tends to get shoved with the car stuff.