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[ame="http://en.wikipedia.org/wiki/Negativity_bias"]Negativity bias - Wikipedia, the free encyclopedia[/ame]
The negativity bias[1] (also known as the negativity effect) refers to the notion that, even when of equal intensity, things of a more negative nature (e.g. unpleasant thoughts, emotions, or social interactions; harmful/traumatic events) have a greater effect on one’s psychological state and processes than do neutral or positive things.
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