2500 may have been too many to sell as an FR-S limited edition. Scion seems to be reducing the number each time (2000 for Monograms, 1500 for RS1.0). Obviously they see that they aren't selling the numbers they predicted.
What killed the 10 Series is barely 6-months later they came out with the Monogram. And for $25 less on MSRP you could get Alcantara/Leather heated seats, Nav, spoiler, a rear seat armrest
, and your choice of color.