Quote:
Originally Posted by blu_
At some point an OEM will do it here and the cost savings from overhead will give it a competitive edge over the others using their old system. It will take a while, for the reason you state, but I think it will happen. The internet has already taken away any reason for someone to just lemming onto a lot and buy a car. Why would anyone do that when they can go on Truecar and get a fair price with no hassle? Or at least deal with a good internet sales department, with lower overhead costs and prices. Ignorance/stupidity/fear of computers are the only reasons I can think of. At least two of those will go away over time.
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I've sold cars before. A dealer would loose to may "emotional" sales if they didn't keep an inventory of cars. A lot of people buy cars on pure emotion. I've seen it time and time again. Dealers know this. It's one reason sales people use pressure tactics.