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Originally Posted by franchise
As much as I want to see the STI version in mass production, I really do wonder what the point of it is. A BRZ STI is in competition sales wise with a WRX STI, they are more or less the same consumer, and Subaru would be cannibalizing their own market. Yes, there are the differences in Drivetrain, coupe-sedan,etc, but Economically these are the same type of consumers.
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They are in the same price category, but that alone doesn't mean that they're going to compete to the point where they will cannibalize the other car's sales. Sure, it gives people other options for the same amount of money, but it's unlikely to sway enough buyers. There was a comparison or two between the Nissan GT-R and the BMW M5, both of which differ in terms of bodystyle and powertrain, but both are unusually similar... 500+ hp, twin-turbo V-configurations, curb weights approaching two tons, price tag right around $100,000. While I'm sure that they don't ignore each other, I'm certain that BMW isn't too worried about the GT-R or vice versa. Porsche is a different story though. You could say the same thing about comparing an Evo to a Mustang GT with any option(s).
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Originally Posted by franchise
Performance wise I really would like to drive/see an STI version as I am just as curious with how more power will affect the handling of the car. But then again, Subaru and Toyota's main marketing points seem to be the "Well balance" of the car. So wouldn't adding more HP be contradictory to their selling points?
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Not exactly. It's not like Toyota/Scion/Subaru will just throw in a more powerful engine and leave the rest of the car alone -- it would be upgraded accordingly. That being said, several reviews have stated that the car is well-balanced as-is, but they feel that the chassis can safely handle more power.