Quote:
Originally Posted by abraxis
It was intimated in the post above yours.
|
Unless you think the BRZ is sold by Scion, then no, it wasn't.
Quote:
Originally Posted by abraxis
You very well know most people perceive Pure Price means you will go to the dealer and pay MSRP.
|
What I know is that whenever this subject comes up, an apologist for Scion's borderline-ethical marketing gimmick will post this same straw man and pretend it makes any difference at all. It doesn't.
MSRP has a place in the discussion because it is higher for the BRZ, leading people (including the OP) to believe that the BRZ is more expensive. But the out-the-door price of the BRZ is usually lower than the FR-S because BRZ salesmen have the ability to negotiate price. It doesn't really matter if a Scion dealer advertises a price of $1000 below MSRP when the BRZ dealer can negotiate another $500 below that. The Scion dealer is stuck with whatever you see online or on the sticker, whereas the BRZ dealer is not stuck with either.
One of the reasons for the difference in average prices is that Pure Price makes price collusion among competing Toyota dealers easier. The Scion dealers are all advertising their prices, so they know what the other guys are charging and can set their own prices accordingly. It's a borderline anti-competitive policy. I suspect that if someone were to challenge it, the FTC would bring down the hammer.