Quote:
Originally Posted by strat61caster
Yes I did.
With talks of losing 500 lbs. and IRS bringing the 'best handling Mustang ever' I was initially prepared to be blown away, what they delivered could almost be considered a downgrade since this will be more expensive, more complicated and heavier than the outgoing model.
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Not in the eyes of their target market however.
The fact is, the Mustang has the features that appeal to the broadest possible market, essentially watering down those unique sports car qualities that 86 buyers are looking for. (For instance, few people are going to turn up their noses at buying a new Mustang b/c it weighs 200lb more than originally quoted).
In-car technology, fat comfy seats (which are now heated /and/ cooled :eyeroll: ), and power to compensate for lack of finesse, are all things average consumers want in their car. To them, it's still a Mustang, recognizable, familiar, "sexy", fast.
The global aspect only further serves to dilute the spirit in my opinion. Finally getting their hands on (to them) the legendary, American Mustang, is extremely important for overseas buyers. It's important that Ford provides them with the semi-luxury features that they expect. Hence their pricing strategy, and introduction of ecoboost 4cylinder.
Ford is a conservative car company, still a little paranoid from the culling financial crisis. It's all about making money off the consumer, and appealing to the largest denominator, unfortunately.
As niche consumers, we can't expect the world to deliver what we want. At least not the world based on creating profit growth and shareholder value.