I rang a dealership yesterday in the uk and the receptionist asked what the BRZ was
I had to explaine it to her as she didn't know anything
Salesman rang me back and was ok and we had a good laugh about it
I'm a sales manager and trained salesman for 30 years ,not motor trade though and have done mystery shops on car salesman and generally am very disappointed in their knowledge and enthusiasm
Grease you het higher up the ladder Porsche. Ferrari ,Bentley they are great and are enthuastuc but the lower ones Audi Merc and BMW have no more passion then a man selling a £10000 basic ford which is a shame as 30k is a lot of Money to a lot of people and can take years to save or pay off and people are as excited s someone getting a Ferrari ,Porsche
It would be nice for dealerships to have a sports car specialist like the Nissan garages have that sell GTR I met a man who was the ultimate petrol head ,who would go out and look at your car and talk about it as much as the one that he is trying to sell
That is the calibe of salesman that should be selling us the BRZ etc
Ultimately it's the dealer principles ,sales managers faults for not putting petrol heads into salesman jobs
The guy that sold me my last two subarus moved 250 miles away but still rang me last week begging me to drive down to see the new BRZ as it had just arrived at his dealership and was so excited telling me about modifications and extras they were developing for it as soon as it arrives
I will be travelling the distance to purchase from him