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If this car has no wow factor for you then you will never enjoy it, don't buy one.
The car is very expensive for what you get but the market for these cars is very limited so the engineering and development had to be amortized over a small output. Impreza is selling well at around 80,000 units as is the BRZ/FRS actually at around 20,000 units but one quarter the sales for a car with this much difference from the rest of Subaru's line up is going to be marked up more. Bear in mind that Mazda still makes money on its ancient MX-5 Miata selling well under 10,000 units per year.
If you appreciate what the car has to offer it is actually underpriced compared to its performance competition: the Porsche Cayman.
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