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Check TrueCar for the lowest dealer pricing in your area on new units. We set our TrueCar for invoice or even below for units we're really trying to move.
Don't submit the price to the dealers. They'll hound you with phone calls and emails. Just print out their price, and bring it to them. Added bonus, they'll be happy they don't have to pay TrueCar $400 on a flat deal, and may make it up to you in some way.
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