Quote:
Originally Posted by Xti
On to the Negotiation point, Scion says that to make people feel less hassle in buying process.
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Baloney. Scion says that to convince naive young buyers to pay more for the cars than they're really worth. A lot of people are not comfortable negotiating and have a lot of anxiety about the negotiation process. The Pure Price scam takes advantage of their fear. "Trust me, I'm giving you the best deal without negotiating," said the
car dealer, and you believed him.
The proof of that is in the averages paid for comparable trim levels of the BRZ and FR-S. The out the door price of the FR-S is consistently higher despite the fact that the sticker price is lower.