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4 reasons why I chose the FRS over the BRZ... 1. IMO front fascia on FRS looks better, 2. all the Subaru dealers around here had crazy mark-up (+$5K over MSRP) and I didn't feel like haggling. 3. Went to Subaru dealer, 30 minutes later not a single saleman to be seen, went inside and no one helped me... left and went to Toyota. Toyota dealer customer service > Subaru dealer customer service. 4. Price again, got a "used" 2014 FRS w/ 900 mi for $23700 OTD. same BRZ will haggling (down $5K) ~$30K.
Everything else was immaterial, heated seats blah, push button start blah... etc etc not for $7k, thanks but no thanks.
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