Quote:
Originally Posted by MokSpeed
Scion's pure pricing is a reason for this but another large reason that you see more of a discount with the BRZ is because though they list the suggested MSRP the same they sell for much cheaper because they don't want it to affect WRX sales since they would fall in about the same price range. Not to mention most prefer the FR-S front bumper over the BRZ so they're willing to pay for it.
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This has literally nothing to do with the WRX. At all. A similarly equipped WRX will cost you over $30k. I built a WRX with similar equipment on their website for shits and giggles and it was $33k. I think the real issue is that Subaru dealerships are a lot less common in warmer areas. Subaru has trained its customers to think they need AWD. Trying to convince people in areas that get a lot of snow that they should get a low, RWD coupe over a WRX can't be very easy. The dealership I bought mine from told me the reason the car was so cheap was because they just couldn't sell BRZ's in February. I believe it.
Also, yes, the FRS front grill is pretty, but the BRZ comes with a lot more stuff than the base model FRS. So for the same money, no reason not to get the Subie. Oh, and it'll also hold it's value better because they're "rarer". Go figure.